For this freelance project with Alliance Defending Freedom—the world’s largest legal organization dedicated to protecting religious freedom, free speech, the sanctity of life, parental rights, and God’s design for marriage and family—I was tasked with designing the typography for a campaign video. My approach explored creative ways for the type to interact with the background imagery, though the client ultimately chose a clean, minimalist style to prioritize clarity and professionalism. In addition to the video, I developed unused concepts for outdoor posters and social media posts, demonstrating how the typographic system could scale across multiple campaign assets while reinforcing the core message.
