For this freelance project with Alliance Defending Freedom—the world’s largest legal organization dedicated to protecting religious freedom, free speech, the sanctity of life, parental rights, and God’s design for marriage and family—I was tasked with designing the typography for a campaign video. My approach explored creative ways for the type to interact with the background imagery, though the client ultimately chose a clean, minimalist style to prioritize clarity and professionalism. In addition to the video, I developed unused concepts for outdoor posters and social media posts, demonstrating how the typographic system could scale across multiple campaign assets while reinforcing the core message.
MADVILLAIN — Album Campaign
Madvillain campaign reimagines the album's iconic mask through the lens of vintage comic book culture, using retro cover framing and bold color-blocking to mirror the sampling-and-collage DNA at the heart of the music itself. The system extends the mask's central theme—anonymity as identity—across poster, social, and merchandise, letting the villain's stare do the work of branding without ever revealing who's underneath. Every touchpoint stays locked to a single orange-and-black palette, proving that restraint, not noise, is what makes a mark unforgettable.
